Find the leaks in your Google Ads
Shoptician is a free Google Ads management app for ecommerce stores. Get a score and a ranked fix list.
- Only reads, never edits
- No card needed
- Score in a few minutes
Built by Dan Kabakov, Google Partner since 2016
What does the free report look like?
A sample store. Yours shows your own numbers.
Demo Store
Last 30 days vs the 30 before
25 of 54 scored checks passed
Purchase tracking set up and recording
Keep exactly one primary purchase action with real order values. Move add to cart and checkout to secondary. Demote any action that has not recorded in 30 days.
Foundation and Setup · 5 ptsBrand and non-brand run apart
Run brand keywords in their own Search campaign. Add brand terms as negatives everywhere else. Report brand and non-brand as two separate lines.
Campaign Strategy · 5 ptsLanding pages load fast on mobile
Test your top landing pages on mobile. Aim for under 3 seconds. Compress images and remove unused apps first.
Landing Pages and CRO · 5 ptsAll checks
Soft actions count as primary: Add to cart and Begin checkout.
Brand searches cost $412 in 30 days and no Search campaign holds only brand keywords.
Fix "Purchase tracking set up and recording" first. 6 non-brand search terms took 50 or more clicks with no sale: "free linen samples", "how to wash linen" and 4 more. Zero-sale non-brand terms cost at least $1,184 in 30 days.
The main keyword is missing from the ads in "Duvet covers". "Pillowcases" gives no concrete reason to buy in any headline.
Does Goals > Diagnostics show an enhanced conversions match rate for purchases?
All 4 Search campaigns carry 6 or more sitelinks with descriptions.
Where your points go
How does it work?
Connect your account
Sign up, then connect Google Ads.
Run 61 checks
Up to 90 days of data, six areas.
Fix what matters first
Work down the list. Watch the score move.
Where do Google Ads budgets leak?
of journeys lost to cookie choices, recovered on average by Consent Mode
Google, 2021more clicks for offers matched to Google's product catalog, early tests
Google, 2015higher retail conversion rate from a mobile site 0.1s faster
Deloitte for GoogleWhat does Shoptician access?
Reads
- Campaigns, budgets and bids
- Search terms, keywords and ads
- Conversions, up to 90 days
- Your public store pages
Never
- Change a bid, budget or campaign
- Sell your data
- Use your data for ads
- Keep access after you revoke it
Google's Ads permission covers read and write. Shoptician only reads, and the terms say so. Privacy page
What does Shoptician check?
61 checks in six sections, worth 167 points.
Foundation and Setup14 checks · 40 pts
- Purchase tracking set up and recording5 pts
- Enhanced conversions working on purchases4 pts
- Enhanced conversions for leads enabled2 pts
- GA4 linked with shop events firing4 pts
- Consent Mode v2 in place for EU visitors3 pts
- Every campaign has one clear job4 pts
- Campaign names clear and consistent2 pts
- Shared negative lists exist and are applied3 pts
- Location targeting is precise3 pts
- Languages match your buyers2 pts
- Budget goes to the best campaigns first3 pts
- Attribution set and sales match your store2 pts
- Customer list uploaded and big enough2 pts
- Owner holds admin access1 pts
Campaign Strategy11 checks · 32 pts
- Brand and non-brand run apart5 pts
- Search runs apart from Display and PMax4 pts
- Ad groups grouped by buyer intent3 pts
- PMax asset groups split by category or margin3 pts
- PMax excludes your brand searches3 pts
- Shopping product groups and feed healthy3 pts
- Bid strategy fits each campaign and its data4 pts
- Demand Gen used when budget allows2 pts
- Campaigns do not overlap on the same searches2 pts
- Ad schedule matches when customers buy2 pts
- Device results reviewed1 pts
Keywords and Targeting10 checks · 25 pts
- Broad match only with Smart Bidding and data4 pts
- Negative keywords kept up to date3 pts
- Search terms reviewed and waste cut3 pts
- Keywords organized by buying intent3 pts
- Quality Score parts checked3 pts
- Portfolio bid strategies have sane limits2 pts
- Long-tail keywords cover specific buyers2 pts
- Local keywords for local businesses2 pts
- Competitor terms judged one by one2 pts
- Your own lists layered on Search1 pts
Ad Copy and Assets10 checks · 25 pts
- Enough ads per ad group4 pts
- Headlines carry the keyword and a reason to buy4 pts
- Ad copy sells benefits and answers objections3 pts
- Every ad has a clear call to action2 pts
- Six or more working sitelinks3 pts
- Ten or more callouts with real selling points2 pts
- Structured snippets list your product types2 pts
- Image assets added where they apply2 pts
- Low-rated assets reviewed and replaced2 pts
- Auto-created assets checked by a human1 pts
Landing Pages and CRO9 checks · 25 pts
- Landing pages load fast on mobile5 pts
- Core Web Vitals pass on top pages3 pts
- Landing page matches what the ad promised4 pts
- Main action visible without scrolling3 pts
- Pages easy to use on a phone3 pts
- Tracking tags on every landing page2 pts
- Trust signals where the buyer decides2 pts
- A testing program is running2 pts
- Contact details easy to find1 pts
Audiences and Remarketing7 checks · 20 pts
- Remarketing lists built and filling4 pts
- Customer list used in campaigns4 pts
- All Search campaigns carry observation audiences3 pts
- Remarketing campaign reaches past visitors3 pts
- Past buyers kept out of prospecting3 pts
- In-market segments on top campaigns2 pts
- PMax signals include your customer data1 pts
How does it compare?
Swipe to compare
| Feature | Shoptician | Google's Recommendations tab | Agency audit |
|---|---|---|---|
| Built for stores | 61 ecommerce checks | General advice | Depends on the auditor |
| Ranks what to fix first | By priority and points | By optimization score | Usually |
| Changes your account | Never | One click applies changes | Often |
| Cost | Free in beta | Free | Usually paid |
| Time to a result | A few minutes | Instant | Days to weeks |
What else is in the free account?
Budget Split
Your spend split vs a better one
PMax vs Shopping
Which one fits you right now
Feed Health
Feed fields that cost clicks
AI Visibility
Can AI assistants find your store?
Competitor Shopping
Who shows up next to you
PDF and share links
Send the report to anyone
5:45
Who built Shoptician?
Dan Kabakov
Founder of Online Labs
I've run Google Ads for ecommerce stores for 10 years. Shoptician runs the checks from my own audit framework.
Questions before you connect
Is Shoptician really free?
Yes. The audit, the tools and the PDF are free during the beta. No card needed.
Will it change my Google Ads account?
No. It only reads, and the terms say so in writing. You can revoke access any time.
Does it work with Shopify?
Yes. It reads Google Ads, so any store platform works. Shopify, WooCommerce, BigCommerce or custom.
Can I audit my clients' accounts?
Yes. Connect the Google login that has access, MCC included. Switch accounts in one click.
How is the score calculated?
Each check is worth 1 to 5 points. A pass earns all of them and a warning earns half. Your score is your share of the points that apply, out of 100.
What happens after the audit?
Fix things yourself, or send the report to Dan for a free review.
Find the leaks in a few minutes
- Only reads, never edits
- No card needed
- Score in a few minutes